Reading Time: 2 minutes

What is your why? Why do you do what you do? Why do you get out of bed each morning? Why did you study your university degree? Why do you work at your current company? Why did you make your last choices? In other words; What is your purpose in life?

Purpose in life is everything to live a life of success and happiness. Your purpose inspires you and guides you to make choices that will takes you to the next level and improve your live. Like everything else, if business and entrepreneurship are important in your life, you must clearly state why you do what you do.

Conventional thinking says that the purpose of any company is maximizing shareholders value. That’s the reason why business strategy has been focused on competition during the last decades. In short, making money by competing much more better than other companies. Lately, even being different, competing and wining is not longer enough. You have to disrupt something. It seams that disruption is the buzzword to define the new mantra of business today, which means taking the ideal of competition to the extreme.

But is that the only way? And is that the wisest way? My point of view suggests no. Competition is only half of the picture when it comes to explain how companies become successful. The other much more thought-provoking half occurs when making money is the result and people is the true purpose. It’s just the other way around, when the purpose of business is improving people’s lives at a profit. For this reason, strategy intent mutates from competition to creation. You must get rid of the ideal of competition. You are to create, not to compete for what is already created.

That explains, for example, why the return on investment in digital transformation is merely linear when a company just slaps technology on the core business in order to compete better within the limits of an industry. The exponential value emerges when the customer experience and underlying processes are completely reinvented to create new value games.

Value Hacking is about create genuine ideas and new things and, more specifically, it’s about companies able to shape, scale and dominate their own value games in the digital era. 

The paradox of talking about creating new things is that such a formula necessarily cannot exist, since every creation is new, singular and unique, nobody can prescribe in absolute terms how to master it.

Indeed, the single most enlightening insight I have discovered is that business in an infinite game without restrictions where anyone can participate, companies come and go, rules are malleable and shifting, and there are no clear winners and losers. Most successful companies are perpetual mutant organizations that play continuously with game’s boundaries and rules.

That explains that when the result of the creation is something truly singular and valuable there is no room for replication, copycatting and competition. The next big thing will not be another version Alibaba, Amazon, Apple, Facebook, Google, Spotify, Tesla, WeChat or Zara. If you are just copying these companies, your are not learning anything from them.

What you can really learn is that everything around you, from the most bright idea to the most beautiful thing, was made by people like you. And you can create new bright ideas to influence people and you can create new beautiful things to delight people.

Life is about creating and playing your own game, not just playing the game you find. Once you realize that, the sky is the limit.